The signing of Tiwa Savage to this record label was briefly followed by the opening of a new branch of the Universal Music Group in Nigeria. She has been a prosperous individual, not only in the music sector but also when it comes to fashion, film (For Colored Girls and Shuga Season 3) and television. She is also an entrepreneur and philanthropist.
He is acknowledged as a versatile musician since he is not limited to one style of music. These styles are; Hiplife, High life, Reggae, Dancehall as well as traditional music.
He is known to be the mastermind behind the tongue-twisting style of rapping in Ghana.